Continuing on from my last post reference website traffic, today I want to look at buying website traffic and if it is a good idea or not.
In today’s competitive world with millions of websites, getting your site ranked by using SEO which is the optimum idea could take weeks or even months of constant effort. This is great for the long term but if you want instant traffic before the organic starts to kick in then buying traffic is a good idea.
There are many resources availably for buying traffic, but you still need good quality traffic, so you need to be careful how and where you spend your money.
In my last post we looked at many of the different resources for website traffic, you can see that here if you wish.
Today I want to look a little more in depth at one of those resources, paid traffic.
CPM (Cost Per Mille)
You may want to take some noted here as this can be a complex subject and you certinaitely don’t want to get it wrong as it will cost you money and zero returns.
So, there are different types of paid traffic as you would expect.
Let’s start with Paid Ads, these are what you see on thousands of websites, usually in the form of what are known as banner ads, video ads or pop-ups. These are known as cost per mille (CPM) which means that you do not pay for each click, you pay a set fee for each 1000 impressions
This form of advertising can be fairly cheap, but you have no guarantees, if no one clicks on your ads, you still pay the same amount for the impressions.
CPC (Cost Per Click)
This really is as simple as its title, you run ads where ever you wish and if someone click on your ad, they visit your website. This is a superb way to get lots of visitors to your website and you are in control of your budget.
Caution is advised however, as if your cost per click is too high you may not convert enough visitors to cover the cost of your ads never mind any profit. It all comes down to how competitive your niche is, how good your copy (sales text) is and how desirable the product is that you are selling.
That said it is still a great way to get views, specifically if you use the metrics from your CPC results and home in on your target audience.
Consequently, before spending your hard earned on paid traffic, you must do your due diligence. There are many platforms that will sell you what they say is quality human traffic when in fact they are using bots to send you traffic. You’re just blowing your money.
Here are two good options to consider:
This is a website for solo ad buyers and sellers, it brings the two together and can be used to target your correct audience. A solo ad is an ad that the sellers will run to their email lists and your ad will be the only ad in the email.
Again, do your due diligence, the sellers are ranked buy performance and do state which niche their ads work best in so make sure you choose wisely.
There are many solo ad providers but Udimi is considered to be one of the best.
They have over 9000 websites which they use to send you targeted web traffic.
They are 99% safe for AdSense and Google which is a big plus.
They do not sell bot traffic; it is 100% human traffic and they do not promote illegal stuff.
Google Ads, Bing Ads, Facebook Ads, Instagram Ads, YouTube Ads, Amazon Ads……….
The list goes on and on……
Almost every major website with millions of visitors is offering ad services to its platform for its users.
So, I will be very generic here and group all these together, they all have their different uses and varying costs obviously, but they have one major thing in common, that is target audiences.
Let’s just take Facebook as an example, the audience is humungous and growing exponentially day by day. This is a superb source of highly targeted traffic as you can filter down to exact specifics that you want and put your ad only in front of those specific people.
Exactly what you need for visits to your website.
All of these platforms are great in their own ways for targeted traffic.
BUT, let me add a word of caution from personal experience, they all have their strict terms of service and guidelines as to what they will allow and will NOT allow you to put in an ad. Unless you are very confident that when you create an ad it meets all these the terms of service and guidelines don’t run the ad.
I fell into the trap of believing I could do this myself very easily and be sure I would be safe. WRONG, I fell foul of Facebooks strict T & C’s virtually at the first hurdle. I tried to correct my errors but still got it wrong, a double whammy and Facebook banned me from advertising.
Once they ban you it is very difficult to get back in.
I am far from an expert on search engine and social media ads, as you can tell, so my advice is unless you know exactly what you are doing get someone who does to help you. You can do this from many sources relatively cheaply, from many sources such as Fivrr or Freelancer to name just two.
These resources have people who are experts at running ad campaigns and can optimise yours for you without the hassle of getting banned.
Finally, just one tip again from personal experience, Bing. Bing is a much less used search engine than Google, but I have found that it is far less strict and much slower to jump down your throat if they are not happy with your ad.
Instead they are helpful and guide you to what it is they are not happy with and suggest how you could put it right. You don’t get that with Facebook and Google!!
The other thing about Bing is they tend to be used by a more sophisticated audience with more money to spend.
And they are one of the cheapest PPC sources.
Influencer Shout Outs
What is a shot out? You can buy shout outs on social media platforms, for example Instagram. An Instagram account that has built up many thousands of followers in your niche can be a good source of relevant traffic.
For example, let’s say that you are reviewing the latest drone from DJI and are comparing it with the equivalent model from Yuneec and you are promoting the DJI drone as an affiliate for commission. You could search Instagram for anything drone related and look for influencers.
People who have created an account around drones and drone usage with a big following. You can reach out to that person and ask them to do a shout out for you to their audience of thousands and direct them to your review or via your blog or your Instagram page.
You are targeting potential customers that you know are interested in what you are promoting.
Remember the question we asked, “Is Buying Website Traffic A Good Idea?”
The answer is definitely yes with caveats.
You can get instant traffic to your website with a PPC campaign, but it costs money and there are many pitfalls as we have seen. If you can avoid these pitfalls, run attractive compliant Ads that target your audience and have top notch products and services, it can be very rewarding.
My best advice is; that if you are not an expert find someone who is to help you avoid the pitfalls.
Thank you for reading.
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